Yearly. First edition 2024
Director Manuela Rayo
Developed as partner at Estudio Rotondo
Focus: Visual Identity, Art Direction, Animations and Catalogue Design
MIRA is a contemporary art fair celebrating the Latin American scene right in the heart of Paris, at the historic Maison de l’Amérique Latine.
For the visual identity, we drew inspiration from the Atlantic Ocean, historically the bridge between Europe and the Americas. More than just a body of water, the Atlantic has been a conduit for trade, migration, and the flow of ideas. It carries a heavy history, from the legacy of colonisation to the modern stories of the Latin American diaspora.
This constant exchange has woven both continents together, creating a vibrant, complex tapestry of artistic traditions that we wanted to reflect in every visual element of the fair.
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